Monday, February 22, 2010


Alaska Milk IronKids Philippines lets your children participate in an enjoyable and healthy activity that provides positive feeling about themselves. Alaska Milk IronKids Philippines inspires and teaches children to improve themselves in all endeavors of life by working hard and persevering.

Although inspired by the IronMan Triathlon competition, today’s most competitive, most demanding sport in the world, the Alaska Milk IronKids Philippines is a series of swimming, biking and running events for the youth ranging in age from 6 to 14 years.

Alaska Milk IronKids Philippines is organized by Sunrise Events Inc. headed by its President Wilfred Steven Uytengsu. The Alaska Milk IronKids Philippines follows the highly successful, excellently organized and world-class Cobra Energy Drink Ironman 70.3 Philippines held in Camsur last August 2009. The Cobra Energy Drink Ironman 70.3 Philippines put our country on the map as a prestigious triathlon destination.

“We brought the IronKids here in the Philippines to inspire and motivate our youth to lead an active, positive and healthy lifestyle. IronKids provides them and their families with a weekend event experience that is educational, interactive and fun,” said Uytengsu who is also the President and CEO of Alaska Milk Corporation and a triathlete himself.

Known for its youth sports development program, the Alaska Power Camp and Alaska Football Cup, Alaska Milk Corporation is the event’s title sponsor. Other sponsors include Timex, Gatorade, McDonalds, Private Iris, Audi, and Prudential Guarantee.

“The involvement of Alaska Milk in IronKids is a reaffirmation of the Company’s commitment to promote nutrition and health through sports development,” AMC Vice President for Marketing Blen Fernando said. Through the past years, the Alaska Power Camp attracts a great number of young people to its football and basketball camps. The Alaska Football Cup is our country’s biggest youth football competition with more than 3,000 participants every November for almost 15 years now.

The Alaska Milk IronKids Philippines program is also patterned after the Alaska power Camp; thus, there will be four age groups: Group 1 – Age 6 to 8; Group 2 – Age 9 to 10 and Group 3 – Age 11 to 12 and Group 4 – Age 13 to14.

For the running competitions, children 6 to 8 years will run a one kilometer race; 9 to 10 years, 1.5 kilometers; 11 to 12 years, two kilometers; and 13 to 14 years, three kilometers.

For the aquathlon, children who are 6 to 8 years old will complete a 100m swim; nine to 10 years, 200m swim; 11 to 12 years, 300m swim; and 13 to 14 years, 400m swim.

For the triathlon, children who are 6 to 8 years old will compete 100m swim, 3 kilometers bike and 1 kilometer run; 9-10 years old, 200m swim, 6 kilometers bike and 1.5 kilometers run; 11-12 years old, 300m swim, 10 kilometers bike and 2 kilometers run; and 13 to 14 years old, 400m swim, 12 kilometers bike and 3 kilometers run.

The first run will be held at the Manila Polo Club Polo Field on Feb. 28 which will be followed by another run race on April 11. Aquathlon competitions will be on May 23 and July 25 and triathlon races on August 21 and September 26.

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